Windows Become Interactive Advertising Boards with Window Graphics

Many businesses on Orlando’s main streets decorate storefront windows with catchy graphics that hope to intrigue, inspire, and invite. The store window has long been used as a display case to drape clothing and show off products.

Many businesses even use simple graphics to promote a “SALE” or “50% OFF”. However, the full advertising potential of window decals has not been tapped. Custom vinyl window graphics can be used so much more creatively as truly exciting ‘billboards.’

1. Tell them about your new website

This might seem odd, turning potential customers to online shopping, but foot traffic and website traffic are both excellent for your business. You can create a much more wholesome shopping experience online at a lesser cost than you would physically. Promote your new/existing website on window decals. Many businesses display a custom URL on the graphic, allowing them to track exactly how many people have converted based on window advertising.

2. Social promotion

What goes well with a new online presence? Social media promotion, of course! Boldly show off your social media handles and unique hashtags to drive direct engagement. Adding promo codes if people ‘Like’ your post or subscribe to your channel is sure to drive sales. Creative window graphics are ideal social media fodder, too; watch people flock to your storefront to take selfies.

3. Seasonal shopping

Halloween, Christmas, Hanukkah, Boxing Day, New Year’s Day – could you need more reason to start ramping up holiday advertising? Seasonal product launches and sales will be coming thick and fast; stay ahead of the curve with seasonal window decals. Struggling to come up with creative designs? Talk to us. We design, print, and install custom vinyl window graphics.

4. New products

Apple’s new 2020 iPhones, Starbucks’ seasonal coffees, and Fall fashion are just a few examples of the new products hitting store shelves and restaurants’ menus. Don’t wait for customers to enter your business before advertising new products: highlight new offerings with storefront graphics and watch curious shoppers pour in.

5. Welcome customers back

The COVID-19 pandemic has caused buyers to keep away from busy markets, but they return to physical shopping as fears wind down. Welcoming back customers with contextual advertising is a great confidence builder. Buyers also show a preference for local businesses with a COVID-19 story over a faceless chain so that window graphics can tap into their subconscious.

Should you get window graphics for your business?

Absolutely! Window advertising is one of the easiest, least expensive forms of advertising any business can opt for. Storefront windows are large, ideally located advertising opportunities. Best of all, you don’t need a permit from the city to advertise, nor do you pay a hefty advertising fee.

Visual Signs makes getting window signs completely turnkey. We even print signs on short notice. Contact us for a complimentary consultation.

Source: https://visualsignsandgraphics.com/windows-become-interactive-advertising-boards-with-window-graphics/

Turn Your Windows Into Interactive Advertising Boards with Window Graphics

Bare storefront windows are wasted advertising space. Too many main street businesses in Orlando don’t make the best use of their windows. Look beyond the modest business name sticker and you will discover a world of advertising options.

In this article, we will describe some simple but effective ways of interactive advertising. Especially as businesses are gearing up for a post-COVID world of online shopping, window graphics can prove a particularly engaging way of reaching existing and prospective customers.

Turn Your Windows Into Interactive Advertising

Custom vinyl window graphics are a powerful means of advertising by turning storefront windows into large billboards. What most business owners don’t realize is that they drive real engagement.

Social Media Call-outs

Think hashtags and @handles are destined to only be shared on the internet? No! Start incorporating hashtags in your window decals to drive social media traffic and greater engagement. Sharing deals exclusively over your social channels, offering discounts to those who start to follow your account, or tag your handle in a post are just some ways you can translate a static message into real engagement. Particularly creative graphics are also ripe for Instagram and Pinterest. Just make sure your call-to-action is bold; otherwise, prospective customers will not have enough incentive to convert.

Promote Your Online Store with Window Graphics

Though Florida has not borne the worst of COVID-19 lockdowns, people have nonetheless become more careful about visiting high traffic areas. COVID-19 has really forced businesses to explore the potential of eCommerce as foot traffic into physical stores has dwindled. Use custom vinyl window graphics to call attention to your new online store. Promotions like free shipping and online-only discounts are great incentives for shoppers to visit your online.

Make Product Discovery Contactless

Restaurants across the U.S. have found a great way to delete menus and make the ordering process completely contactless – QR codes! Use the same technique and help shoppers discover new products without having to enter your store! Print a large QR code on your window decals and invite shoppers to scan it with their mobile phones. Not only can you provide a lot more information about new products online, but you can also include a ‘Buy now’ button too.

Make it Part of the Window Display

With the holiday season just around the corner, a lot of main street businesses will be thinking of interesting window displays to drive sales. Instead of leaving the window completely blank, use window graphics to make the scene three dimensional. Window stickers can be used to set a seasonal tone or offer a mysterious reveal.

Visual Signs loves customized window wraps. They are such a great medium for showing off your creativity and advertising the business. Talk to our designers if you are stuck for interesting ideas. We work with business owners to create seasonal graphics, graphics for product reveals, brand wraps, and more.

Source: https://visualsignsandgraphics.com/turn-your-windows-into-interactive-advertising-boards-with-window-graphics/